Blog #6: Discuss how one brand or nonprofit uses online blogs and online advertising

I am going to discuss the new cosmetic brand "EM" and how it uses online blogs and advertising. 

The founder Michelle Phan, creates an online blog to show everything about her cosmetic brand, including the sale promotion articles and journals, make up tutorial video, upcoming events, Facebook and Twitter links and sign up button for membership. Moreover, she posts the advertising videos and links on her Facebook page to show her band upcoming sale events, new product launch and provides a link to access her brand website for buyers. Furthermore, her brand creates online advertising through Youtube that everybody can see it. Overall, their online blogs and advertising are very effective as they allow most of young women to notice them through Youtube, Facebook, Twitter. 

Blog #5 Effective vs. Ineffective PR online

An example of effective PR online would be Em Michelle Phan Makeup. Michelle Phan is a makeup guru on Youtube, and then she makes her own Makeup brand. Her company is doing an effective PR online through multiple ways, one example is that they put her photos all over the place on the website as she is wearing her own makeup products; as a result, she creates more reliability to customers. The majority of customers would be more likely to purchase stuff if they are aware of its high level of reliability.
The website link: http://www.emcosmetics.com/on/demandware.store/Sites-em-cosmetics-Site/default/Default-Start?cm_mmc=LabeliumSearch-_-Google-_-Brand-_-michelle%20phan%20makeup&gclid=CP6S29bQ27oCFW3NOgod1RgAoQ


An example of ineffective PR online is ABC and Jimmy Kimmel's reaction for the joke about China on TV show. They did not respond nor take any action to express their thoughts about the aftermath of this crisis. From PR's point view, they should have taken some quick actions right after the crisis instead of ignoring it. As a result, the crisis could have been minimized or eliminated.

Blog #4 Compare the Internet users between Teens and Adults

It is always interesting to see how different groups of people act in different ways at a certain point. For example, teenagers use the internet differently from adults.

The Internet has been accompanied with me since I was a teenager and it has entertained and assisted me in multiple ways. Back to when I was 14 year-old, I used to play several computer game online and I was addicted to it. There were plenty of choices of online games that were divided into categories, and I loved playing the games about cooking the most! Besides playing online games on the internet, I did online chatting with my friends by using an app that was installed in computers. Overall, I really appreciate the benefits that the internet has brought to me, and my life wouldn't be complete without it! 

However, adults seem don't do that much fun stuff on the internet in comparison to teenagers. My parents, for example, they have never known how to play online games on the internet or even chatting with other people. All they do is to browse online news, and write emails. Undoubtedly, the internet applies less functions to my parents than me since they don't really pay attention to entertain themselves. 

The age of internet is growing way too fast that the majority of adults are not following its pace. Whereas young people are very passionate about inventing and enjoying all kinds of new functions that apply to the internet. However, I cannot deny the fact that the internet is just as important as my good friend where it helps me to find solutions when I am lost, and it makes me smile when I am desperate. Therefore, the internet has already become part of my life today. 

Blog #3: The founder of Facebook: Mark Zuckerberg

Zuckerberg launched Facebook on February 4, 2004 together with his college rommates and fellow Harvard University students. It has been introduced to the whole world and held the top ranking of social networking website since then. With the advent of Facebook, his legend has just began.

Mark Zuckerberg is born on May 14, 1984, and he is an American computer programmer and internet entrepreneur. In his earlier years, he began using computers and writing software in middle school. 

In 2007, Zuckerberg became a billionaire as a result of Facebook and the number of Facebook users worldwide reached a total of one billion in 2012 when he was 23 year-old. 

In 2011, Zuckerberg ranked first on the list of the "Most Influential Jews in the world" by The Jerusalem Post and has since consistently topped the list every year as of 2013. 

Blog #2: Two websites with great web design

http://www.apple.com

I personally believe that this website is greatly designed. First of all, the colors with all pages appeal a sense of simplicity and absoluteness, meaning that they make me feel joyful and relaxed. Moreover,  their arrangement of color arouses my interest to browse and discover more about their website. Secondly, they name a very clear category of the products in order. Under each tab, it has got an overview of all the devices. And speaking of color, where it corresponds with the device's theme and represents the main idea of which the product is about. Last but not least, on each of their page, there is a very creative and simple slogan under the name of the product, which gives us a general idea of what the main function of each product provides, and more importantly, the meaning behind its design. 

http://www.zappos.com

This is a website for online shopping on clothing, shoes, bags and etc. The first thing I like about their website is that at the center of the home page, there is a slide show which displays the pictures of new products and it kind of gives us an idea of announcement. Secondly, I really appreciate their honesty of designing a special column of "what our customers are saying" to show the product reviews, and especially not all of their reviews are positive saying. This website is therefore gainning a credibility from worldwide customers. Last but not least, in terms of color, they are aiming to make us calm down with the shade of Yale blue (#0F4D92), which is a type of dark blue color. With the calmness of the dark blue color, the customers would love to stay on their website for longer time without having tiredness or stress. 

Blog #1: How I use the internet compared to my parents

* How do I use the internet?

Today, our young generations are obviously are more keeping up with the various usage of the internet than our parents. We are not only using the internet to browse the online news, videos and the emails, but also we are using the internet to share our everyday life experience with the people around us. I am a multi-user of various internet social network, for example, I frequently use Facebook, Twitter, Wechat, Instagram and etc. Especially Wechat is one of my favorite social network because it is easier for me to keep a good and private relationship with my friends by using this network. Basically, this network can only be downloaded in our mobile phones so that it is very easy to carry. What Wechat does is that you can post any texts and pictures to the "moments", where your friends can discover your status. And one thing that I like the most about Wechat is the section of friend's comments are private so that only friend-to-friend can see it, which makes my life so much simpler. Many of us may feel tired of typing the message to friends, but on Wechat you can just send them a voice message, and they can receive it immediately! Overall, Wechat is very fun and easy to use to share your thoughts and everyday life with the people around you.

* How my internet use compare to my parents?

None of my parents use either Facebook, Twitter, Instagram, Wechat and such communication networks. The only thing that drives my parents to use the internet is to check their emails and browsing the online news and videos. Maybe it is too complicated for them to understand the use of Wechat? Perhaps it takes time for them to absorb new social media. However, I am encouraging my mother to use Wechat to better communicate with me since we are not living together.