I personally believe that this website is greatly designed. First of all, the colors with all pages appeal a sense of simplicity and absoluteness, meaning that they make me feel joyful and relaxed. Moreover, their arrangement of color arouses my interest to browse and discover more about their website. Secondly, they name a very clear category of the products in order. Under each tab, it has got an overview of all the devices. And speaking of color, where it corresponds with the device's theme and represents the main idea of which the product is about. Last but not least, on each of their page, there is a very creative and simple slogan under the name of the product, which gives us a general idea of what the main function of each product provides, and more importantly, the meaning behind its design.
http://www.zappos.com
This is a website for online shopping on clothing, shoes, bags and etc. The first thing I like about their website is that at the center of the home page, there is a slide show which displays the pictures of new products and it kind of gives us an idea of announcement. Secondly, I really appreciate their honesty of designing a special column of "what our customers are saying" to show the product reviews, and especially not all of their reviews are positive saying. This website is therefore gainning a credibility from worldwide customers. Last but not least, in terms of color, they are aiming to make us calm down with the shade of Yale blue (#0F4D92), which is a type of dark blue color. With the calmness of the dark blue color, the customers would love to stay on their website for longer time without having tiredness or stress.
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