The founder Michelle Phan, creates an online blog to show everything about her cosmetic brand, including the sale promotion articles and journals, make up tutorial video, upcoming events, Facebook and Twitter links and sign up button for membership. Moreover, she posts the advertising videos and links on her Facebook page to show her band upcoming sale events, new product launch and provides a link to access her brand website for buyers. Furthermore, her brand creates online advertising through Youtube that everybody can see it. Overall, their online blogs and advertising are very effective as they allow most of young women to notice them through Youtube, Facebook, Twitter.
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